GoSmart Zanzibar Tours & Safaris

Industry: Travel & Tourism 
Services Provided: Website Design, SEO, Google Ads Management

Project Overview

GoSmart Zanzibar Tours, a leading tour operator in Zanzibar, hired me to revamp their online presence by designing a modern, user-friendly website, optimizing it for search engines, and managing their Google Ads campaign to drive bookings and increase brand visibility.

What I Have Done

Website Design

I designed a visually appealing, responsive website that reflects the vibrant spirit of Zanzibar. The design focused on:

  • Seamless navigation for both mobile and desktop users.
  • Clear call-to-actions to promote tours, excursions, and packages.
  • Integration of a simple booking form, WhatsApp chat, and multi-language support.

SEO

I implemented a comprehensive SEO strategy to boost organic traffic and improve search engine rankings. Key actions included:

  • Extensive keyword research focused on Zanzibar tours and excursions.
  • On-page SEO optimization for all services offered 
  • Technical SEO improvements to enhance site performance and loading speed.

Google Ads Management

I developed and managed a targeted Google Ads campaign to drive traffic and bookings. The campaign focused on:

  • Keyword research and ad creation targeting travelers seeking Zanzibar tours.
  • Conversion tracking setup and continuous optimization.
  • Reporting on ad performance, with regular adjustments for better ROI.

Results

GoSmart Zanzibar Tours continues to benefit from an optimized online presence that attracts more visitors and converts them into customers, strengthening their position as a top tour operator in Zanzibar.

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