Rama Zanzibar Beach Tours & Safaris

Client: Rama Zanzibar Beach Tours & Safaris  ·  Services: Website strategy, design & build, booking & payments  ·  Location: Stone Town, Zanzibar  ·  Visit the live site →

The starting point

Rama already had what most new operators spend years chasing: a long list of five-star TripAdvisor reviews from guests praising punctual pick-ups, safe boats and private tours. But reviews on TripAdvisor only help a traveller who is already on TripAdvisor. Someone searching Google for “Safari Blue tour” or “Mnemba snorkeling price” needed to land on Rama’s own site, see the price, see the reviews, and book, without being sent somewhere else to decide.

Zanzibar day tours are a fast, comparison-heavy purchase. Travellers often book a day or two before, on their phone, from a hotel in Nungwi or Paje. The site had to be quick, clear about cost, and able to take the booking there and then.

What I built

• Tours organised the way travellers shop. Beach tours (Safari Blue, Mnemba, Nakupenda, sunset dhow), excursions (Stone Town, Jozani, Prison Island, Spice Farm), day safaris to Mikumi and Nyerere, holiday packages and transfers, each on its own page with a “from” price on the card.
• The reputation, brought onto the site. A verified TripAdvisor review widget and guest reviews on the homepage, so the 4.9-star rating does its work where the decision is being made.
• Two ways to book. A pre-filled WhatsApp link for travellers who want to ask first, and an online booking system with Pesapal payments for those ready to pay now.
• Policies in the open. Booking & cancellation, refund, privacy and terms pages linked from every footer, because a traveller paying online wants to know what happens if plans change.
• Content for search and AI answers. A Resources section of Zanzibar travel guides (tour costs, the Spice Farm and more) and a homepage FAQ, giving Google and AI assistants real answers to cite.

The result

Rama now has a website that does the whole job: it shows the tours and prices, proves the reputation with live reviews, and lets a traveller book and pay in a few taps, or message on WhatsApp if they would rather talk first. It’s built on WordPress the business owns, so new tours, packages and guides can be added without starting over.

I’ll add traffic and booking figures here once there is enough data to report them honestly.